Why the Processed Food Industry has Deceptive Marketing Tactics

The food we eat labeled “good for us” by others seems to be at the forefront disease.

Feb 02, 2023

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Today At A Glance:

The processed food industry's aggressive advertising campaigns, which spent over $10 billion in 2018 targeting children and young adults, have created a culture of normalised unhealthy eating habits while attempting to conceal the associated dangers.

Neuro Athletes,

The processed food industry is one of the most profitable industries in the world, with vast amounts of money invested in advertising campaigns that promote processed foods as a convenient and affordable alternative to cooking from scratch. While these campaigns make processed foods appear appealing to consumers, they often fail to mention the potential health risks associated with consuming them.

Who’s to blame?

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Food Advertising & Our Eating Habits

Food advertising has a powerful impact on our eating habits, shaping our perceptions of what is considered normal and desirable to eat. The processed food industry's aggressive advertising campaigns have been particularly successful in promoting unhealthy foods, such as those high in sugar, salt, and unhealthy fats, as convenient and easy-to-prepare options.

As a result, these foods have become a staple in many people's diets, leading to a culture of normalised unhealthy eating.

Advertising & the Consumption of Unhealthy Foods

Advertising can have a significant effect on the consumption of unhealthy foods. By promoting these foods as desirable and convenient, advertising can increase their appeal and make them more likely to be consumed.

This, in turn, can lead to the development of unhealthy eating habits, which can have serious health consequences, including obesity, type 2 diabetes, high blood pressure, heart disease, and an increased risk of brain-related diseases, such as Alzheimer's.

Wait, are lucky Charms healthier than steak?

You probably missed it, but in September 2022, the White House hosted a conference that focused on nutrition, health, and hunger in America. Dariush Mozaffarian, who was one of the main organizers of the event and is currently Dean of the Tufts School of Nutrition — presented a newly designed food pyramid that only cost 3 years of time and millions of taxpayer dollars. The new wisdom they found? Lucky Charms are healthier than steak.

Don’t believe me? Here’s some results pulled out of the Tuft Food Compass

If we keep fighting with each other it creates a smoke screen for these bigger issues. The question becomes who stands to profit?

Does Food Advertising Encourage Healthy or Unhealthy Eating? Is it Always Truthful and Ethical?

The majority of food advertising promotes unhealthy eating habits by promoting processed foods, which are high in sugar, salt, and unhealthy fats. This type of advertising is often misleading, concealing the dangers associated with consuming these foods. As a result, it can be argued that food advertising is neither truthful nor ethical.

3 Factors that Affect Cultural Food Customs

There are many factors that influence cultural food customs, but three of the most important are:

Social and economic conditions: The availability of certain foods, as well as their cost, can influence what people eat.
Historical and cultural influences: Food customs are often rooted in a culture's history and traditions, and can reflect its values and beliefs.
Marketing and advertising: As we have seen, advertising can have a powerful impact on our eating habits, shaping our perceptions of what is considered normal and desirable to eat.

My stance?

The processed food industry's deceptive marketing tactics have created a culture of normalised unhealthy eating habits, while attempting to conceal the associated dangers.

This type of advertising is neither truthful nor ethical, and has contributed to the current health crisis, including the obesity epidemic and rising rates of chronic diseases, such as Alzheimer's and other brain-related diseases caused by excessive processed foods.

It is important for consumers to be aware of these tactics and to make informed decisions about what they eat. By making healthier food choices, we can help to break the cycle of unhealthy eating habits and promote a healthier future for all.

Neuro Athletics